Our family has gone to this store many times in the past. It is a busy place and you have to get the attention of one of the many salespeople in the store. Once you have the attention of one of the employees, they do a good job isolating a selection of frames from the large selection present at the store. The manager, Jason is helpful with fit, appointment with the optometrist and pricing of products. I would say that the numbers of customers at this store is a good indication of the value you get for the products you buy. Yes, sometimes it can be really busy and service can be delayed but other than the time it takes to get help I would say this is a good store with the products priced at a far more reasonable level than other places in Edmonton.